A clear path through a mountain of resources.
Fight the New Drug already had plenty of resources for parents with questions about pornography exposure. But in that first “what do I do now?” moment, even good resources can be hard to sort through. I designed and built a three-page guide that paired reassurance and practical next steps with resources tailored to their situation.
The Problem & Opportunity
Parents came to us with different questions about pornography exposure. We had articles, podcasts, and guides that could help, but finding what was relevant to their situation could take some digging. For parents unfamiliar with our work, knowing where to start was another challenge.
Conversations with parents and questions in social comments kept revealing the same gap. Some parents wanted to prepare for a difficult conversation. Others had just learned their child had been exposed and were worried about what to do next. We had the information, but we needed a better way to help them use it.
A longer list of links wasn't going to solve that problem.
Research & Content Strategy
Google Analytics and Search Console helped me understand how visitors were finding our existing content and what questions they were searching for. I used those insights to shape the landing-page copy and FAQs, aligning the language with real questions and more specific, long-tail search queries.
Some of the most useful insights came from conversations. I'd received panicked calls from friends who were already knew Fight the New Drug but still didn't know where to start when their child had been exposed to pornography. When you're worried, sorting through a mountain of resources and figuring out which advice applies to your situation is a lot to ask.
That reinforced the bigger design decision: organize the experience around a parent's situation, not our inventory of resources. The goal was to offer a calmer, more guided starting point, with practical advice and relevant resources introduced along the way.
No known exposure—or not sure
Start with context and help preparing for a conversation before there's a specific incident to respond to.
Known exposure
Start with calm, nonjudgmental guidance and a practical four-step approach to what comes next.
Neither path was a dead end. Parents could move between them if they learned something new or realized they needed a different starting point.
Show three observed audience groups (partners, people looking to quit, parents), their overlapping needs (Learn and Get Help), and how those needs informed the primary navigation.
UX, Content & Development
I wrote the copy, designed the interface, and built the landing page and its two connected guides. Each path moved from reassurance and context to practical guidance, then into resources that supported the next step.
That order mattered, especially for parents arriving worried or overwhelmed: understanding first, concrete next steps, then relevant resources. Rather than opening with a grid of links, I introduced resources where they were most useful along the way. A broader collection was still available for parents who wanted to explore further, without having to sift through it all just to get started.
The landing page also gave our team one clear destination to share when parents asked for help in social comments, rather than piecing together a new list of links each time.
[Supporting visual: Annotated sequence showing guidance, practical steps, contextual resource links, and the broader resource collection.]
One real tile with its opening claim and graphic.
The same tile showing its statistic, citation, and link to the supporting article.
Results & Impact
Shortly after launch, all three pages ranked among the site's top 50 in Q3 2026 analytics, out of thousands of articles and dozens of other pages. Visitors told us they'd shared the guide with family, and a therapists reported passing it along to colleagues who regularly encountered the topic in their practices.
The bigger takeaway was that we didn't necessarily need more resources. We needed better ways into the ones we already had. Organizing content around a parent's situation made it more useful and revealed a broader opportunity: creating more tailored starting points for different audiences across the site, especially when the subject is sensitive and the stakes feel personal.